“I have worked with Peter Hawtin now in a number of different businesses and continue to be impressed by his versatility and flexibility.
He has a very strong marketing skillset and is both imaginative and patient in translating these principles into commercial value in sectors as diverse as financial services and TV broadcasting.
Peter’s collaborative style and natural warmth are a huge asset in making change happen. His diligence and perseverance in the face of challenging analytical and human obstacles are as valuable as they are unusual.
Peter has managed the introduction of radical new viewer insight techniques at ITV and has been responsible for our work on marketing ROI – activity which is unique in the broadcasting sector and which has generated a 26% improvement in the effectiveness of our marketing and promotional activity over the last 12 months .
The influence of this work has been far beyond its original scope and is helping us to address the broader commercial issues in the business.”
Clare Salmon, Marketing Director, ITV