Great SEO is about showcasing your content in the best possible way for search engines and your target audience – and that requires a deep understanding of both. Great SEO helps attract more of the right type of prospect. When done well, SEO will more than pay for itself.
This is why major marketers state that SEO provides one of the highest marketing returns on investment.
While SEO can be a one-off or stand-alone activity, the world doesn’t stand still. Over time, keywords and consumer desires change, new competitors enter the market, and existing competitors improve their own SEO. Regular SEO maintenance – and integration with the likes of Pay Per Click advertising – will further improve your results.