On most websites, 99% of web visitors are essentially invisible – they come and go without buying or becoming a lead. With our help, it doesn’t have to be that way.
3 steps to improving your conversion rates
1. Incentivise web visitors to allow you to contact them
Ideally, every web visitor would either buy on their first visit or contact you.
This rarely happens, so developing a lead capture strategy is a critical success factor for website success.
Permission-based email marketing is a really effective low-cost way of converting prospects to valuable customers.
2. Measure what works and what doesn’t
Web analytics can provide huge amounts of valuable data. However, there is so much data that most people can’t see the wood for the trees and either give up or make the wrong conclusions.
We help companies (both big and small) who find they don’t have the time or the expertise to do this to a high enough standard.
3. Eliminate the guesswork
No business (big or small) has enough resource or budget to do every web marketing initiative possible, there are just too many.
Business success depends on choosing the right web marketing strategies and tactics that meet your specific business objectives. The right solution will vary depending on your target customers and your budget.
Peter Hawtin has made a real difference in how HeliBeds convert web visitors to buyers. Brand New Way has transformed the business results from our website and we are on track to achieve over £4M online sales a year.
Peter Hawtin cares deeply about the brand. He takes on the job of delivering business results and succeeds where others cleverly explain why it can’t be done. Peter is a brand champion who doesn’t have his head up his arse – a rare bird.