Do you really trust your marketing agency?
This year's IPA Effectiveness Grand Prix was won by Bartle Bogart Hegarty for their work in transforming Audi's UK business. Back [...]
Facebook’s UK revenue exceeds Channel 4 ad sales
Ten years ago, who would have thought that Facebook's UK ad revenue would be nearly as large as ITV's? Well [...]
Does your digital marketing effectively engage your target audiences?
Are you wasting time and money by reaching the wrong audience with the wrong message at the wrong time. This [...]
Why does the media focus on negativity?
Apple announced record iPhone sales last quarter and a record net profit but the media chose to position this as [...]
UK consumers are connected
Recent Google research shows how connected UK consumers are and how they buy products and services. The world has changed [...]
Google’s UK Revenue Hit £5bn
Google has announced 2015 revenue of $67bn. It's UK revenue of $7bn (35bn) represents 10.5% of global revenue and is [...]
Are you really my friend?
Advanced email marketing enables personalisation which should lead to greater engagement. However, not everyone gets it right! I have just [...]
Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
Internet advertising forecast to grow 15% in 2015
The latest figures for the second quarter of 2014 show internet ad spend continues to grow significantly. In 2013, UK [...]
Facebook ban ‘like-gating’
Last month, Facebook announced the end of the practice of 'like-gating': a social marketing technique used to increase the number of [...]
