1) UK monthly market share based on visits
From Dec 07 to Dec 10:
- Facebook’ share has significantly increased from 21% to 57% of UK social media visits
- YouTube has remained relatively static moving from around 15% to just over 17%
- Twitter has moved from near zero to 2.3%
Source: Experian Hitwise
2) 44% of UK internet users aged 16+ have set up their own social networking site profile
- doubled over the period 2007 to 2009
- largest rises amongst 25 to 24’s
- 48% of women have set up a profile compared with 40% of men
3) Social networking users becoming more security conscious
Comparing 2007 with 2009, the percentage of UK social networking site users:
- with open profiles that could be seen by anyone reduced from 44% to 17%
- with profiles that could only be seen by their friends increased from 48% to 80%
