UK consumers are connected
Recent Google research shows how connected UK consumers are and how they buy products and services. The world has changed [...]
Google’s UK Revenue Hit £5bn
Google has announced 2015 revenue of $67bn. It's UK revenue of $7bn (35bn) represents 10.5% of global revenue and is [...]
Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
Internet advertising forecast to grow 15% in 2015
The latest figures for the second quarter of 2014 show internet ad spend continues to grow significantly. In 2013, UK [...]
Get repeat sales with PPC remarketing
PPC remarketing is a great way to reach customers and improve repeat sales. Not all customers are loyal customers who [...]
Convert more customers with PPC remarketing
PPC remarketing is a powerful way to reach prospects and improve sales conversions. The vast majority of website visitors do [...]
Is ad position the best metric for PPC? – PPC Metrics Part 2
How ad position can affect Google PPC performance. Google results show that PPC ads appearing on the first page of [...]
Is click through rate the best metric for PPC? – PPC Metrics Part 1
With Google PPC it is possible to use hundreds or thousands of key words. So how do you decide which [...]
New Google call extension service launched to generate more telephone leads
Everyone will be familiar with Google's Pay Per Click advertising service to generate web leads. Now it can also generate [...]
Google Analytics – Google limit access to search query data
Google has just announced it is removing access to organic keywords data if the user is logged in to Google [...]