Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
Google Analytics – new features
Google Analytics is a great way to identify what's working and what isn't. Google has recently switched off the old [...]
Can you afford to be an online retailer and not use analytics?
Take a look at this amusing video comparing online shopping with a supermarket checkout and then decide whether you need [...]
Google launch new version of Analytics
Google Analytics is a great way to identify what's working and what isn't with your internet marketing. The new upgrade [...]
10 top uses for Google Analytics
Google Analytics is a great tool to help discover what's working and what isn't With so many digital marketing options [...]
Spending £10M on a new website doesn’t guarantee success: ask Waitrose
Waitrose's new website launched earlier this month has received much criticism from users. What went wrong? Having led the development [...]
Are you measuring social media performance?
Social media is the fastest growing marketing channel. Forester forecasts that social media marketing will increase over 30% each year [...]
77% of companies plan to increase PPC budget
A recent survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011 Marketing [...]
Email marketing’s No 1 challenge – Targeting recipients with relevant content
The latest marketing research shows targeting email recipients with relevant content is the No 1 challenge for email marketers. In [...]
Tesco to send personalised emails using ClubCard data
UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. For many years they have [...]
