How to choose web marketing activities that maximise customer lifetime value
Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing? In over [...]
SEO & email marketing lead the way for internet marketing ROI
This year's email census by Econsultancy rates internet marketing channels in terms of return on investment. Around three quarters of [...]
What is the value of a link to your website?
Most people understand the importance of SEO and that quality inbound links boost Google rankings and deliver leads but how [...]
New research shows users rely on different tools to find web sites
How do users find your website? In a recent US report, respected research company Forester highlighted the mix of web [...]
Which 3 digital media channels deliver the best ROI?
Social media marketing has been much in the news over the past year and it's clear that some companies have [...]
Is your website speed damaging your Google ranking?
Google recently announced that site speed is now one of the factors that determines web page rankings. Google says "Faster [...]
Which digital channel are you best able to track real time performance?
Internet marketing channels can provide companies with excellent real time marketing analytics compared with traditional marketing. It's possible to quickly [...]
When did you last analyse your website content?
Is your web content working as hard as it could be? Too many people launch a website and move on [...]
Has Google’s new Buzz social marketing service caused it to lose brand brownie points?
Great brands build brownie points with customers Great brands that offer a terrific service build up brownie points or a [...]
So why haven’t you done SEO yet?
A good Google search engine ranking is a critical success factor for most websites. If everyone know this, why hasn't every [...]
