Do you really trust your marketing agency?
This year's IPA Effectiveness Grand Prix was won by Bartle Bogart Hegarty for their work in transforming Audi's UK business. Back [...]
Does your business need a marketing makeover?
Channel 4 has a series called 'Look 10 years younger'. Each week they take a woman having a bad hair [...]
Find a parking space online – a great UK web business example
Solve a customer's problem profitabily Back in 95, I joined the RAC's marketing department based in Bristol and shortly afterwards [...]
Lloyds TSB demonstrate how sloppy database management could create a brand terrorist
I received a letter this morning from Lloyds TSB relating to account changes that was addressed 'To the Parent / [...]
Does you brand give a strong first impression?
In the days before Starbucks, Cafe Nero & Pret a Mange I worked in the Research Department at General Foods. [...]
When was the last time you delighted a customer?
Most businesses focus on making a sale by getting the brand positioning, ranging, pricing & availability right, although many fail [...]
The power of joined-up marketing and high Google search rankings
In January I started work for a new client called OATS who wanted to reposition their business. OATS are based [...]
