Are you really my friend?
Advanced email marketing enables personalisation which should lead to greater engagement. However, not everyone gets it right! I have just [...]
Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
UK businesses plan for international online sales this Christmas
New survey shows UK businesses are forecasting extra online sales due to exports. In a recent PayPal survey of 900 [...]
Coopers timely email blows the competition away
Coopers timely email shows how smart email marketing can quickly respond to changing market (and weather) conditions to increase sales. [...]
Must every email reference Halloween this week?
Generally, it's a good idea to make use of events and themes such as Halloween to help make marketing as [...]
Improve email performance with resends.
Resending emails to non-openers can significantly improve email performance. Not everyone who receives an email opens it. It may be [...]
Get repeat sales with PPC remarketing
PPC remarketing is a great way to reach customers and improve repeat sales. Not all customers are loyal customers who [...]
Have you set permission standards for your email marketing?
Permission is key to maximising email delivery, building trust (with prospects and customers) and increasing marketing ROI. Here is a [...]
Peter Hawtin to present email marketing paper at Bristol B2B event
Peter Hawtin to present 'Effective email marketing that attracts and keeps valuable customers' at B2B marketing event on 20 [...]
Email marketing tips – use split testing to improve performance
With the right email system, it's possible to carry out split tests to find out what works and what doesn't [...]
