Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
Must every email reference Halloween this week?
Generally, it's a good idea to make use of events and themes such as Halloween to help make marketing as [...]
Convert more customers with PPC remarketing
PPC remarketing is a powerful way to reach prospects and improve sales conversions. The vast majority of website visitors do [...]
Peter Hawtin to present email marketing paper at Bristol B2B event
Peter Hawtin to present 'Effective email marketing that attracts and keeps valuable customers' at B2B marketing event on 20 [...]
10 top uses for Google Analytics
Google Analytics is a great tool to help discover what's working and what isn't With so many digital marketing options [...]
Spending £10M on a new website doesn’t guarantee success: ask Waitrose
Waitrose's new website launched earlier this month has received much criticism from users. What went wrong? Having led the development [...]
77% of companies plan to increase PPC budget
A recent survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011 Marketing [...]
Is your digital marketing ready for Christmas? – Egg case study
For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business over [...]
New report shows companies not making best use of PPC
Despite an ever growing list of new marketing opportunities, Pay Per Click advertising continues to grow in importance because it's [...]
Email marketing delivers best ROI
The American DMA economic impact survey shows email marketing delivers the best ROI. Based on research with major marketers email [...]
