Email marketing’s No 1 challenge – Targeting recipients with relevant content
The latest marketing research shows targeting email recipients with relevant content is the No 1 challenge for email marketers. In [...]
Discover how ASDA finds out more about their customers
Whether you are a major retailer like Asda with millions shopping every week or a small local store with just [...]
Tesco to send personalised emails using ClubCard data
UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. For many years they have [...]
Does your web marketing treat all customers as equal?
You can't create value without customers but that doesn't mean that all customers are valuable? Over the past 20 years [...]
How do you know if your customers are still your customers?
This is one of the questions I always ask when I first sit down to review a business. On the [...]
