Facebook’s UK revenue exceeds Channel 4 ad sales
Ten years ago, who would have thought that Facebook's UK ad revenue would be nearly as large as ITV's? Well [...]
Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
Facebook ban ‘like-gating’
Last month, Facebook announced the end of the practice of 'like-gating': a social marketing technique used to increase the number of [...]
Facebook to test real time ads based on wall content
Given Facebook is such a social media success, one of the challenges the company faces is how to generate revenue. [...]
Twitter: 5 years old and 460,000 new accounts per day
Twitter celebrates it's 5th birthday this week and announces it's growing at a record pace It may have taken over [...]
Facebook now has 30 million UK users
Joanna Shields, Facebook's EMEA vice president gave some examples of how UK media companies are making use of Facebook at [...]
Social media marketing: UK companies say lack of resources and budget is a major barrier to success
A survey of more than 800 respondents provided a real insight into UK companies' use of social media marketing Social [...]
A collection of recent UK social media marketing usage stats (March 2011)
1) UK monthly market share based on visits From Dec 07 to Dec 10: Facebook' share has significantly increased from [...]
How to choose web marketing activities that maximise customer lifetime value
Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing? In over [...]
Is your email marketing making the most of social media?
Over the past year, social media has grown significantly. Recent research published by Experian shows that including social media links [...]
