Do you really trust your marketing agency?
This year's IPA Effectiveness Grand Prix was won by Bartle Bogart Hegarty for their work in transforming Audi's UK business. Back [...]
Pay Per Click and email marketing major drivers of online buying
Forrester report looks at the influence of digital marketing on online purchase behaviour Last April, Forrester monitored 77,000 consumer orders [...]
UK businesses plan for international online sales this Christmas
New survey shows UK businesses are forecasting extra online sales due to exports. In a recent PayPal survey of 900 [...]
Coopers timely email blows the competition away
Coopers timely email shows how smart email marketing can quickly respond to changing market (and weather) conditions to increase sales. [...]
Must every email reference Halloween this week?
Generally, it's a good idea to make use of events and themes such as Halloween to help make marketing as [...]
Get repeat sales with PPC remarketing
PPC remarketing is a great way to reach customers and improve repeat sales. Not all customers are loyal customers who [...]
Peter Hawtin to present email marketing paper at Bristol B2B event
Peter Hawtin to present 'Effective email marketing that attracts and keeps valuable customers' at B2B marketing event on 20 [...]
Interflora email uses video to bring premium product to life
As Interflora's headline says sometimes '...words are not enough'. Email marketing is a powerful and cost-effective way of reaching customers [...]
10 top uses for Google Analytics
Google Analytics is a great tool to help discover what's working and what isn't With so many digital marketing options [...]
Spending £10M on a new website doesn’t guarantee success: ask Waitrose
Waitrose's new website launched earlier this month has received much criticism from users. What went wrong? Having led the development [...]
