UK companies see improvement in paid search ROI
Econsultancy recently reported that 43% of companies said PPC ROI increased this year, compared with 15% who said it decreased. [...]
Lloyds TSB demonstrate how sloppy database management could create a brand terrorist
I received a letter this morning from Lloyds TSB relating to account changes that was addressed 'To the Parent / [...]
Does you brand give a strong first impression?
In the days before Starbucks, Cafe Nero & Pret a Mange I worked in the Research Department at General Foods. [...]
When was the last time you delighted a customer?
Most businesses focus on making a sale by getting the brand positioning, ranging, pricing & availability right, although many fail [...]
Is your web marketing strategy ready for Christmas?
Christmas is a key period for most retailers and each year more people are buying more gifts online. Data just [...]
Does your web marketing treat all customers as equal?
You can't create value without customers but that doesn't mean that all customers are valuable? Over the past 20 years [...]
Halfords email shows the power of good timing
Relevance is a key component of successful marketing. One aspect of relevance is timing and just prior to an expected [...]
How do you know if your customers are still your customers?
This is one of the questions I always ask when I first sit down to review a business. On the [...]
Do you waste money by not measuring web marketing ROI?
Over the past 18 years I have had the good fortune to work with start ups, SMEs and some of [...]
Are you getting enough customer complaints?
That’s right. Are you getting enough customer complaints? Well no business wants complaints and all businesses should strive to deliver [...]