Coopers timely email shows how smart email marketing can quickly respond to changing market (and weather) conditions to increase sales.

Earlier this week, Britain was ‘battered by storms’ with predicted gusts of more than 70 mph. Coopers was quick off the mark with the email below that was broadcast on noon Monday. It may have been a coincidence and just an Autumn scheduled email but I prefer to give them the benefit of doubt and say it was a quick reation to a smart tactical opportunity.