Launched in October, Debenhams iPhone App has been used 90,000 times and generated more than £1M sales
Interestingly, 110,000 customers have used the App more than 5 times.
Following the successful iPhone App launch, Debenhams announced this week they were launching Android and Nokia versions to extend reach. The Apps incorporate wish lists and store finders.
Personally, I increasingly use the Amazon iPhone App. I use it when I am out and around to add present ideas to my wish list or to do price comparisons.