Google Analytics is a great way to identify what’s working and what isn’t.
Google has recently switched off the old version of analytics and the new version includes some great features which are highlighted below.
Multi channel funnels
Shows the full path to conversion over a 30 day period. Helps marketing investment decisions by identifying the mix of marketing channels used to find your website.
Shows how mobile customers reach and engage with your content to help optimise your content.
Shows live data to see the effect of an email campaign or press launch or live event on web visits and engagement.
Helps conduct content testing by showing different versions of web pages and identifies what’s working and what isn’t.
Social media reports
Help identify the effects of social media activity on your key business metrics