Once a page appears on the internet, everyone can see it. Here’s an easy way to let people who know you or your company see content that others can’t see.

Developed by ACAR, Trick.ly is a URL shortner that hides the page behind a question that only insiders can answer easily. You can make the question as simple or hard as you want and also choose to provide a clue but this is optional.

I wouldn’t suggest you use it for information that you want to keep highly secure like your bank account details but has a role for friends, family, colleagues, vendors, customers etc.

Thanks to Seth Godin who brought this to my attention.