Resending emails to non-openers can significantly improve email performance.
Not everyone who receives an email opens it. It may be that they were not available: on holiday, in a meeting or just too busy.
Using Brand New Way’s professional email marketing systems it is easy to automatically resend the email to non-openers after a specified period e.g. 24 hours or 7 days as appropriate. based on my own client campaigns, you will certainly achieve more opens and conversions.
Given the bulk of the investment for an email marketing campaign goes on developing the content and building the email, the incremental cost of resending the email to non-openers is usually a tiny marginal cost.
Test resending at different days and times to identify which works best.
I usually change the subject title such as ‘In case you missed it…’ to avoid irritating people.