A new survey shows that despite the poor economic climate, online shopping continues to increase with 42.6% of UK consumers buying online at least once a week. The average online spend per shopper is £71 per month.
Why do consumers shop online?
Price was the biggest factor with 60% of respondents agreeing to the statement ‘I believe I get better bargains online.’
The second factor being convenience with 51% agreeing to the statement ‘I like the convenience of having items delivered’.
Choice was the third factor with 39% agreeing with the statement ‘I believe there is more choice online.’
What barriers deter customers from buying online?
The key barriers identified are:
- poor images and product descriptions 42%
- poor navigation 32%
- items unavailable 26%
- concerns about payment security 26%
- no contact details 18%
- long checkout process 18%
Do any of these barriers apply to your website?
The survey was carried out with 2,000 UK shoppers by eCommera