A good Google search engine ranking is a critical success factor for most websites.

If everyone know this, why hasn’t every website been optimised? What’s your reason?

I’m too busy

It doesn’t all have to be done at once. The SEO process can be broken down into managable steps. It’s better to to do 2 or 3 hours a week over a longer period than nothing at all. Alternatively, if time is a real issue then consider bringing in an SEO specialist

I don’t have any budget

If done well, once the SEO starts to take effect, it can attract web leads at ‘zero-cost’ over the long term. Major marketers consider SEO as one of the most cost-effective marketing channels.

I don’t know what to do

Successful SEO requires specialist web marketing expertise. There are some useful books out there but have you got time to learn and develop the expertise or will bringing in an SEO specialist will give you better business results, in less time and be more cost-effective.

I need a better website first

Even companies with the best websites want to continue to make further improvements. The website is rarely finished so if you propose to start SEO when the site is finished you might be waiting for ever.

Unless your site revisions or new site is going to be complete in the next 2-3 weeks, start SEO now. You can start with 1 or 2 pages and get them optimised and start to see real improvements. These improved pages can still be incorporated into your new website as and when it is ready.

Don’t delay: start now

Unless your business has more customers than you need and a full pipeline of prospects, you will want to attract target leads to your website.

A key part of SEO is getting the page content right for target leads. It’s not about cheating Google : it’s about making sure your page content is as relevant as possible for your target customers and then helping Google to see how relevant your content is.

If your page is highly relevant it will not only attract target leads but also be better at converting web visitors to valuable customers. So you can get a double benefit from the same work.

What’s stopping you?