Tesco to send personalised emails using ClubCard data
UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. For many years they have [...]
Case study: Does your email look good in the recipients in-box?
So you've developed a stunning email and pressed send. With so many email programmes / versions out there, are you [...]
Which digital channel are you best able to track real time performance?
Internet marketing channels can provide companies with excellent real time marketing analytics compared with traditional marketing. It's possible to quickly [...]
Timely emails improve open rates
Shortly after the Chancellor completed his budget announcement, The Times sent out an email with the subject line 'Peter, your [...]
Improve web marketing ROI using email marketing
Successful email marketing Powerful email marketing can convert prospects to valuable customers and grow customer lifetime value. To be successful, [...]
Is your email marketing getting through? Part 2 – InBox Preview
If you use more than 1 email client (or reader) like Outlook or AOL or Gmail then you will probably [...]
Lloyds TSB demonstrate how sloppy database management could create a brand terrorist
I received a letter this morning from Lloyds TSB relating to account changes that was addressed 'To the Parent / [...]
Halfords email shows the power of good timing
Relevance is a key component of successful marketing. One aspect of relevance is timing and just prior to an expected [...]
How do you know if your customers are still your customers?
This is one of the questions I always ask when I first sit down to review a business. On the [...]
Which web marketing performs best: email or social media like Twitter?
No business (even a huge corporate) has the resource or budget to do every marketing initiaive well. When I was [...]