How to choose web marketing activities that maximise customer lifetime value
Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing? In over [...]
Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing? In over [...]
Many corporates measure customer satisfaction but is it an effective indicator of customer lifetime value? Most weeks I get a [...]
Too many companies fail to focus on growing customer lifetime value Growing customer lifetime value is all about getting more [...]
Most people understand the importance of SEO and that quality inbound links boost Google rankings and deliver leads but how [...]
For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business over [...]
Whether you are a major retailer like Asda with millions shopping every week or a small local store with just [...]
The American DMA economic impact survey shows email marketing delivers the best ROI. Based on research with major marketers email [...]
UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. For many years they have [...]
I always ask new customers this question, especially when I do Google Pay Per Click advertising and they rarely have [...]
Channel 4 has a series called 'Look 10 years younger'. Each week they take a woman having a bad hair [...]