How to choose web marketing activities that maximise customer lifetime value
Which web marketing activity maximises customer lifetime value: Google Adwords or blogs or social marketing or email marketing? In over [...]
How committed are your customers?
Many corporates measure customer satisfaction but is it an effective indicator of customer lifetime value? Most weeks I get a [...]
5 ways to grow customer lifetime value
Too many companies fail to focus on growing customer lifetime value Growing customer lifetime value is all about getting more [...]
What is the value of a link to your website?
Most people understand the importance of SEO and that quality inbound links boost Google rankings and deliver leads but how [...]
Is your digital marketing ready for Christmas? – Egg case study
For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business over [...]
Discover how ASDA finds out more about their customers
Whether you are a major retailer like Asda with millions shopping every week or a small local store with just [...]
Email marketing delivers best ROI
The American DMA economic impact survey shows email marketing delivers the best ROI. Based on research with major marketers email [...]
Tesco to send personalised emails using ClubCard data
UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. For many years they have [...]
How much should you pay to acquire a customer?
I always ask new customers this question, especially when I do Google Pay Per Click advertising and they rarely have [...]
Does your business need a marketing makeover?
Channel 4 has a series called 'Look 10 years younger'. Each week they take a woman having a bad hair [...]