Which digital channel are you best able to track real time performance?
Internet marketing channels can provide companies with excellent real time marketing analytics compared with traditional marketing. It's possible to quickly [...]
When did you last analyse your website content?
Is your web content working as hard as it could be? Too many people launch a website and move on [...]
Has Google’s new Buzz social marketing service caused it to lose brand brownie points?
Great brands build brownie points with customers Great brands that offer a terrific service build up brownie points or a [...]
Do you measure page exit rates as part of your web analytics?
Can't find the wood for the trees? Any business that wants to ensure that their website is delivering value needs to [...]
When was the last time you delighted a customer?
Most businesses focus on making a sale by getting the brand positioning, ranging, pricing & availability right, although many fail [...]
Does your web marketing treat all customers as equal?
You can't create value without customers but that doesn't mean that all customers are valuable? Over the past 20 years [...]
Do you waste money by not measuring web marketing ROI?
Over the past 18 years I have had the good fortune to work with start ups, SMEs and some of [...]
Which web marketing performs best: email or social media like Twitter?
No business (even a huge corporate) has the resource or budget to do every marketing initiaive well. When I was [...]
Improve web marketing ROI with web analytics
What is web analytics? Web analytics provides real insight on how good a website is at achieving its objectives. For [...]
Is measuring marketing ROI a key part of your web marketing strategy
"95% of business websites fail to deliver" I passionately believe that every business could benefit from having a website. However, [...]
