Tesco to send personalised emails using ClubCard data
UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. For many years they have [...]
Is your website speed damaging your Google ranking?
Google recently announced that site speed is now one of the factors that determines web page rankings. Google says "Faster [...]
How to protect web pages from prying eyes
Once a page appears on the internet, everyone can see it. Here's an easy way to let people who know [...]
How much should you pay to acquire a customer?
I always ask new customers this question, especially when I do Google Pay Per Click advertising and they rarely have [...]
Election special – Which parties are using Google PPC to bid on competitor keywords?
With Google Pay Per Click, it's possible to bid on competitor brand keywords. Which political parties are doing this? Keyword [...]
Latest Google results show 15% rise in PPC marketing clicks
Google's 2010 Q1 results continue to show strong growth with sales up 23% year on year. 2010 revenue increased to [...]
Case study: Does your email look good in the recipients in-box?
So you've developed a stunning email and pressed send. With so many email programmes / versions out there, are you [...]
Does your business need a marketing makeover?
Channel 4 has a series called 'Look 10 years younger'. Each week they take a woman having a bad hair [...]
Which digital channel are you best able to track real time performance?
Internet marketing channels can provide companies with excellent real time marketing analytics compared with traditional marketing. It's possible to quickly [...]
Timely emails improve open rates
Shortly after the Chancellor completed his budget announcement, The Times sent out an email with the subject line 'Peter, your [...]