Can you afford to be an online retailer and not use analytics?
Take a look at this amusing video comparing online shopping with a supermarket checkout and then decide whether you need [...]
Is ad position the best metric for PPC? – PPC Metrics Part 2
How ad position can affect Google PPC performance. Google results show that PPC ads appearing on the first page of [...]
Have you set permission standards for your email marketing?
Permission is key to maximising email delivery, building trust (with prospects and customers) and increasing marketing ROI. Here is a [...]
Google launch new version of Analytics
Google Analytics is a great way to identify what's working and what isn't with your internet marketing. The new upgrade [...]
Is click through rate the best metric for PPC? – PPC Metrics Part 1
With Google PPC it is possible to use hundreds or thousands of key words. So how do you decide which [...]
Peter Hawtin to present email marketing paper at Bristol B2B event
Peter Hawtin to present 'Effective email marketing that attracts and keeps valuable customers' at B2B marketing event on 20 [...]
Email marketing tips – use split testing to improve performance
With the right email system, it's possible to carry out split tests to find out what works and what doesn't [...]
Email marketing tips – email navigation bar
Adding an email navigation bar is a good way to encourage more clicks from your email campaigns. Obviously you will [...]
Brand New Way launches new Professional email marketing system
Peter Hawtin announces the launch of the Brand New Way Professional email marketing system. Designed to help companies to attract [...]
New Google call extension service launched to generate more telephone leads
Everyone will be familiar with Google's Pay Per Click advertising service to generate web leads. Now it can also generate [...]
