77% of companies plan to increase PPC budget
A recent survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011 Marketing [...]
Email marketing’s No 1 challenge – Targeting recipients with relevant content
The latest marketing research shows targeting email recipients with relevant content is the No 1 challenge for email marketers. In [...]
Does your email marketing damage your business?
Senior marketers say that email marketing delivers the best ROI. But it is possible that email marketing could damage your [...]
Halfords show how timely emails get results
Unlike most traditional marketing channels, email marketing enables companies to rapidly distribute timely sales messages. With news that temperatures are [...]
Is your digital marketing ready for Christmas? – Egg case study
For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business over [...]
Improve web conversion by tracking web leads who telephone your business
Which marketing activity drives telephone calls to your business? Some web visitors will prefer to telephone the company to ask [...]
Discover how ASDA finds out more about their customers
Whether you are a major retailer like Asda with millions shopping every week or a small local store with just [...]
Which 3 digital media channels deliver the best ROI?
Social media marketing has been much in the news over the past year and it's clear that some companies have [...]
New report shows companies not making best use of PPC
Despite an ever growing list of new marketing opportunities, Pay Per Click advertising continues to grow in importance because it's [...]
Is your marketing for your customer or your supplier?
Whilst walking to my Bristol office recently, I couldn't miss this huge ad for Ben & Jerry's ice cream. It [...]