Which web marketing performs best: email or social media like Twitter?
No business (even a huge corporate) has the resource or budget to do every marketing initiaive well. When I was [...]
Using Google PPC as a research tool to refine your brand thought or key messages
Learn form Britain's best brands Many of Britain's best brands will research their brand thought and messaging before developing [...]
Is your email marketing getting through? Part 1 – hard bounces
Earlier in the year, I attracted a new customer who asked me to manage their email marketing campaigns. They were [...]
Improve web marketing ROI with web analytics
What is web analytics? Web analytics provides real insight on how good a website is at achieving its objectives. For [...]
Improve web marketing ROI with Pay Per Click advertising
What is Pay Per Click advertising? Pay Per Click advertising (PPC) is when an advertiser bids for their ad to [...]
Does search play a big enough role in your web marketing strategy?
New data from comScore shows that in March 2008, 221 million Europeans did 24.5 billion internet searches, averaging 111 each. [...]
Are you choosing the right KeyWords to attract web leads?
Are you choosing the right keywords? Attracting 'zero cost' leads Most people know how important it is to achieve a [...]
Is measuring marketing ROI a key part of your web marketing strategy
"95% of business websites fail to deliver" I passionately believe that every business could benefit from having a website. However, [...]
The power of joined-up marketing and high Google search rankings
In January I started work for a new client called OATS who wanted to reposition their business. OATS are based [...]
Email and a second bite at the cherry
Even the best email marketing campaigns do not achieve a 100% open rate. It may be that recipients were on [...]