Coopers timely email blows the competition away
Coopers timely email shows how smart email marketing can quickly respond to changing market (and weather) conditions to increase sales. [...]
Huge growth in UK smartphone ownership & usage in 2012
The latest insights from comScores 2013 UK Digital Future In Focus report make interesting reading: 44.8M people in the UK [...]
Must every email reference Halloween this week?
Generally, it's a good idea to make use of events and themes such as Halloween to help make marketing as [...]
Improve email performance with resends.
Resending emails to non-openers can significantly improve email performance. Not everyone who receives an email opens it. It may be [...]
Google Analytics – new features
Google Analytics is a great way to identify what's working and what isn't. Google has recently switched off the old [...]
Get repeat sales with PPC remarketing
PPC remarketing is a great way to reach customers and improve repeat sales. Not all customers are loyal customers who [...]
Convert more customers with PPC remarketing
PPC remarketing is a powerful way to reach prospects and improve sales conversions. The vast majority of website visitors do [...]
How major UK websites are responding to the EU e-privacy directive relating to cookies
As the ICO's 1 year amnesty on enforcement ended on 26 May 2012, 4 major UK media websites launched different [...]
Can you afford to be an online retailer and not use analytics?
Take a look at this amusing video comparing online shopping with a supermarket checkout and then decide whether you need [...]
Is ad position the best metric for PPC? – PPC Metrics Part 2
How ad position can affect Google PPC performance. Google results show that PPC ads appearing on the first page of [...]
