Google PPC Can Now Show Ads That Are Most Likely To Convert
One of the ways Google AdWords helps to optimise PPC performance is by allowing users to test different ad versions. [...]
78% of companies to target email campaigns to drive lead development in 2011
According to new research from The Aberdeen Group, companies are switching to email marketing to drive business growth. 78% of [...]
New research shows users rely on different tools to find web sites
How do users find your website? In a recent US report, respected research company Forester highlighted the mix of web [...]
77% of companies plan to increase PPC budget
A recent survey with over 2,000 search marketers confirmed 77% of companies plan to increase PPC budgets in 2011 Marketing [...]
Is your digital marketing ready for Christmas? – Egg case study
For many companies especially retailers, Christmas is a key sales period. What are you doing to promote your business over [...]
Improve web conversion by tracking web leads who telephone your business
Which marketing activity drives telephone calls to your business? Some web visitors will prefer to telephone the company to ask [...]
Which 3 digital media channels deliver the best ROI?
Social media marketing has been much in the news over the past year and it's clear that some companies have [...]
New report shows companies not making best use of PPC
Despite an ever growing list of new marketing opportunities, Pay Per Click advertising continues to grow in importance because it's [...]
Is your marketing for your customer or your supplier?
Whilst walking to my Bristol office recently, I couldn't miss this huge ad for Ben & Jerry's ice cream. It [...]
Email marketing delivers best ROI
The American DMA economic impact survey shows email marketing delivers the best ROI. Based on research with major marketers email [...]
